WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.Articles by Wayne All articles by Wayne
- Universal's 'The Fall Guy' Comes In Below Expectations At $28.5M in
MediaDailyNews on
05/05/2024
Analysts expected revenues between $35 and $40 million for the action-comedy feature. Universal Studios spent $13.9 million in national TV advertising to promote the movie.
- FuboTV Sees Q1 Subscriber Decline, 24% Revenue Gains, Narrows Losses in
Television News Daily on
05/03/2024
Paid subscribers in Q1 slipped to 1.51 million from 1.62 million in Q4 2023 -- but were up 18% year-over-year.
- SAG-AFTRA Inks Nielsen Streaming Data Deal in
MediaDailyNews on
05/03/2024
The actors union will use Nielsen data to provide streaming content data to verify program performance as part of its studio-strike agreement.
- RSN Flexibility, Sports TV Desires: New Legacy Pay TV Life? in
TV Watch on
05/03/2024
DirecTV has renewed its deal with Diamond Sports Group, giving consumers the flexibility to access streaming sports content originating on Diamond's live, linear TV regional sports networks.
- New NBA Deals: Will Disney, WBD Take An Advertising Hit?: Analyst in
Television News Daily on
05/02/2024
Adding NBCU into the NBA live, linear TV networks lineup could mean a 15-20% reduction in total ad dollars for Disney and Warner Bros., UBS media analyst John Hodulik says.
- Is The Disclosure Of Streaming Subscriber Numbers Still A Thing? in
TV Watch on
05/02/2024
Netflix is in an unusual, strong position versus nearly all the streamers out there - it recently said it would stop releasing subscriber data.
- TV, Movie Content Discovery Still A Frustrating Process, Study Finds in
Advanced TV Insider on
05/01/2024
Frustration over the process of content discovery is an ongoing problem. A new report finds 51% of viewers experience difficulties when searching for content.
- FuboTV Drops WBD's Networks Due To 'Above Market Rates' in
Television News Daily on
05/01/2024
FuboTV says this is "another example of its abuse of massive market power that ultimately limits consumer choice."
- National TV Ad Revenue Sinks 7.4% To $7.2B In Q1: Analyst in
Television News Daily on
04/30/2024
Among major legacy owned TV networks, national broadcast/cable TV advertising is estimated to have declined 7.4% to $7.2 billion, according to MoffettNathanson estimates.
- Paramount's Mission Impossible: 9 Minutes Not Enough To Save The Day in
TV Watch on
05/01/2024
A nine-minute earnings call, no questions and stunned analysts. No insights were provided about the specific responsibilities of the new "Office of the CEO" or who will oversee Paramount's streaming business.
Comments by Wayne All comments by Wayne
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.
- Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market
by
Wayne Friedman
(TV Watch on
08/06/2015)
Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047
- Netflix Viewing Rises, Impacts Trad TV Trends
by
Wayne Friedman
(MediaDailyNews on
04/23/2015)
The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing.
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